Headline metrics
Central case projection. Revenue is recognised on a net basis where the underlying delivery is performed by partner entities (the Way Group commercial services arrangement, the AI IFA panel of FCA-authorised advisers, and the SettleWise solicitor team), which produces structurally high gross margins.
Y1 Revenue
£540k
Anchored by WAY commercial services
Y5 Revenue
£8.8m
Five-brand integrated platform
Y2 EBITDA Margin
32%
Inflection point — turns positive
Y5 EBITDA Margin
67%
Operating leverage at scale
Revenue by brand
Five revenue streams with distinct unit economics. WillWise captures the customer; AI IFA monetises the qualified referral; SettleWise carries the regulated execution work; Ingenious / WAY runs the trust administration and commercial services revenue; DigitalSafe is the long-duration data spine subscription.
Consolidated profit & loss
EBITDA negative in Y1 during build-out, turning positive from Y2 and expanding to over 60% by Y5 as the platform's fixed-cost OpEx base produces operating leverage against volumetric revenue growth.
Cash flow
Round 1 alone is sufficient to reach and sustain operating breakeven on the central case. The optional Y2 Series Seed is upside growth capital — not survival capital — as the self-funding scenario below confirms.
With optional Y2 Series Seed (£3.25m)
Self-funding scenario (Round 1 only, no Series Seed)
- EBITDA used as a cash proxy; this excludes movements in working capital, capex and tax.
- CLN coupon is estimated assuming approximately 50% of the Round 1 raise is taken via the CLN; the actual mix is not yet known and the cash outflow scales with mix.
- On conversion at the next Qualifying Round, CLN principal converts to equity and the coupon ceases.
- The Series Seed is optional growth capital — it is not required for breakeven, as the self-funding scenario confirms.
Scenarios
Sensitivities apply uniform flex factors to revenue and OpEx — Downside is 70% of base revenue with 110% OpEx; Upside is 120% of base revenue with 95% OpEx. Actual sensitivity is non-linear: a downside on revenue is partially absorbed by reduced cost-of-revenue, but fixed-cost OpEx provides only limited operating leverage in either direction at this scale.
Revenue under scenarios
EBITDA under scenarios
Key assumptions
All hard-coded drivers sit on the Assumptions sheet of the underlying model. The figures below are the principal inputs that drive Y1 to Y5 outputs.
WAY commercial services revenue (annual, fixed)
Round 1 instrument parameters
Volume drivers
- Wills. M1 to M5 zero. M6 to M12 ramp 40 → 160 per month (+20/m). Y2 ramp 180 → 400/m (+20/m, capped). Y3 to Y5 +15% on annual total.
- Probates. M1 to M5 zero. M6 to M12 ramp 2 → 8 per month (+1/m). Y2 continues +1/m (9 → 20). Y3 to Y5 +2/m.
- Trusts. M1 to M5 zero. M6 to M12 5/m. Y2 10/m. Y3 15/m. Y4 20/m. Y5 25/m.
- WAY services. Annual fee revenue from the WAY commercial services arrangement: £200K Y1 ramping to £500K Y5.
- AI IFA. Completed adviser referrals × £2,500. 24 / 168 / 472 / 1,056 / 1,728 referrals Y1 to Y5.
- DigitalSafe. Annual £20 per cumulative will, accrued monthly.